How Big Does My Business Impact Have To Be IN THE 21st CENTURY


Here's some great news: businesses that consciously focus on impact, on making a positive difference, have 12-14 times more income than businesses that just focus on profit.

Impact is not a nice-to-have. It's not an add-on. It's an integral part of your business vision and strategy.

You may be thinking, I'll focus on my impact once I make more money. I can't have impact without more income.
Image Credit: Getty Images


Hello Africa,

The truth is, you don't have to wait for some future "ideal" condition to have impact.

Your plans for impact can be built right into your business from the start. When you do that, not only your impact increases. Your income increases as well.

Focusing on impact has other benefits too:

1. Your decisions are easier. When you make your impact the center of attention for your business, then it's easier to say yes or no to new ideas and prospects.
2. You have focus.

3. You have a greater sense of purpose. Having clarity about the impact that you want to have will give you a greater sense of purpose than you've ever had. Impact is greater than purpose, greater than mission. This clarity will carry you through challenging times.

4. You have motivation and energy. You'll jump into your business and life with more energy and motivation than you've ever felt.
One of the questions I'm most often asked about this focus on impact is, does my impact have to be big?

The short answer is, no. If you only impact one person, positively affect one person's life, that too is impact.

The longer answer is, maybe your impact is already bigger than you imagine.

It's estimated that we are able to maintain stable social relationships with about 150 people at a time, and that each of us knows between 472 and 750 people. That assumes that you're not making a major effort, that you've stayed pretty much in the same place for most of your life, and you don't include social media.

So consider how you show up every day, within your business and outside of it. Making an adjustment in how you show up every day has repercussions down the road. It affects the impact that you have.

Let your impact be whatever moves you, whatever you see as your positive contribution in your business and in the world. And that vision may grow as you recognize your impact.

Success Always!

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